Trend Insights | New Growth Drivers in Professional Hair Care: Natural Ingredients & Scalp Wellness

As a professional hair product supplier, we keenly observe shifts in market dynamics. The rise of “ingredient-savvy” consumers and the concept of “scalp anti-aging” are driving salons and retailers to demand more from their upstream suppliers. This season, two core trends deserve the attention of all industry professionals:

1. The Prevalence of Clean Formulas & Naturally-Derived Ingredients: The market has moved beyond simply “sulfate-free.” Consumers are now seeking alternatives to controversial ingredients like sulfates (SLS/SLES) and parabens. There is surging demand for products containing natural plant extracts (e.g., ginger root, ginseng, fo-ti), essential oils (tea tree, lavender), and biodegradable surfactants. Such products not only align with the healthy consumption trend but also help salons build a “green and professional” brand image.

2. Scalp Care as a Core Segment: The consensus that “healthy hair starts with a healthy scalp” is now firmly established. Dedicated care products targeting dandruff, sensitivity, oiliness, and aging (loss of scalp firmness)—such as scalp serums, pre-wash scalp masks, and gentle conditioning shampoos—are penetrating from high-end salons into the mainstream market. Offering your clients a complete “scalp diagnosis + product solution” package will significantly enhance customer loyalty and average transaction value.

Our solution: We have upgraded our entire basic hair care line, launching shampoos and conditioners with naturally derived cleansing formulas containing coconut oil, macadamia oil, aloe vera, and tea extracts. These formulas aim to nourish hair from its source, meeting the market's dual demands for high performance and peace of mind. We are willing to work with our partners to develop this blue ocean market.